You’d normally expect the likes of Steven Gerrard, Frank Lampard or John Terry to be among the first celebrities to be photographed in any new England kit. But with regards to the England away shirt 2010 / 2012, that honour has gone to Kasabian front man Tom Meighan.
The band played a set in Paris last night and when they returned for their encore, Meighan ran on to the stage wearing the new Umbro shirt.
Speaking to The Sun, Meighan said:
It was a true honour to unveil the kit. It’s amazing, it’s like a shield. Because it is fitted, it feels like armour, made up of three different parts.
Capello even had a word on the design. He wanted it to be smart. That’s how football jerseys should be.
He also spoke to music magazine NME and said:
Umbro are using the iconic images from the gig for a global advertising campaign, with Tom as the face of the England kit. They are the first band to launch a Three Lions kit and were chosen because of their love of the beautiful game.
The new kit will be worn for the first time on March 3rd when England play African Cup of Nations Champions Egypt at Wembley.
The away shirt has been created by acclaimed conceptual designer Aitor Throup, using a unique 3D form constructed specifically for this task.
As with the England home shirt, Umbro and Aitor worked closely with Fabio Capello and the England team in the development of the kit, in order to ensure that Umbro created a piece of Football Tailoring that was smart, stylish and instilled a strong sense of pride in the players.You can get your hands on the new England kit by clicking on the pre-order banner below.
whoops disregard my comment my browser wasn’t working properly xD
It’s certainly an original idea. And to do it in Paris – v. funny!
Original idea, I kind of knew the style would be basic like the home kit, but to be fair thats what I like.
I like to see more, strange white sleaves
interesting campaign! i like it, as well as the band.
i know there’s going to be some people with “too plain” or the like, but i rather like the minimal all red design, it really lets the very cool looking badge take center stage.
also, its supposed to more about the fit and tailoring than crazy designs, so im definitely interested in trying one on. Also, i hear its composed of 3 different materials? anyone know what those are?
and im liking the white sleeves! would look good with those half white/ half red socks.
Please read the Guardian’s article on this debacle. Stupid idea.
http://www.guardian.co.uk/football/blog/2010/feb/11/england-football-away-kit-umbro