After a relentless barrage of new colourways and fun campaigns to mark the official launch of the new adidas Predator Instinct, adidas have kicked on with their first official TV spot for the new boots, and it’s a good one.
Starring Mesut Ozil, the World Cup-winning midfielder laces up his new football boots to take on an array of opponents, morphing into a zoos-worth of deadly animals to demonstrate the lethal properties of the new Predator Instinct.
https://www.youtube.com/watch?v=uAfLVITa09s
If you’re sharp of eye, you might also count the 14 different Predators on-screen with Ozil; all you Predator fans know this is an important number this year, as there will be 14 different versions of the Predator launching between this summer and the end of the year.
Definitely a top spot to mark the arrival of the adidas Predator Instinct, and a nice balance to the previous ads which have celebrated the legacy of the boot.