There has been a little bit of confusion among the global press these past couple of days.
You see, adidas said they were holding the f50 adiZero launch on the 11th of May. Okay. And it’s in Spain. Fair enough, makes sense – the Champions League Final is coming up in Madrid, and key f50 wearer Lionel Messi plays in Barcelona.
But then the exact location was revealed: F1 Circuit de Catalunya – which this past weekend had hosted the Spanish Grand Prix.
Surely there must have been some mistake!?
Alas, all confusion was cleared up when the gathered press saw these:
Clearly adidas going all out on this one! The creative genius that is the adidas PR department had decided that the best comparison to it’s Super-light (and thus Super-Fast) f50 adiZero design was that of a Formula Racing Car!
Now, some companies would also be quite content with having custom race-cars bombing around in exotic locations: however adidas do have a few rather famous names on their books…
Valencia and Spain striker David Villa and Barcelona and Argentina’s Lionel Messi were conveniently on hand to help launch their new football boots!
It was here that the gathered press were told the reasoning behind the seperate colourways: The Black/Sun Yellow would be worn by all the key f50 players over this Summer’s FIFA World Cup, and David Villa was there to represent them. Messi, however, was to be the exception to the rule, wearing a striking metallic Chameleon Purple/White/Electricity adiZero model for Football’s biggest tournament.
Interestingly, both players were debuting the not only the new boots – but the previously unseen TRXTF Astroturf/futsal versions of the f50 adiZero – as well as some snazzy outfits from the training apparel range!
Because it’s summer,we know that the ground’s either gone really hard, or the regular season is over and you’re switching to 5-a-side or Futsal, we thought you might be interested in a closer look at Messi’s footwear in that above picture!
Zoom and enhance! (Yeah, CSI’s got nothing on Footy-Boots.com!)
Both players stayed to talk about the release of the football boot, their thoughts on how the adidas f50 adiZero performs and how much they were looking forward to wearing them over the coming Summer!
Also premiered was the new Viral ad for the adiZero range, which we featured upon it’s launch!