Inside the Development | adidas Predator Instinct with Aubrey Dolan

adidas Predator Instinct Developer Interview - Aubrey Dolan

There’s no shortage of pressure on the adidas design team every time they’re tasked with re-vamping the Predator.

Not only is there a legion of loyal Predator wearers who want the next iteration to be the best yet, but the adidas Predator Instinct was landing in the twentieth year of Predator (which you should all know by now).

To find out what it’s like working with two decades of fan-favourite history on your shoulders, we caught up with Aubrey Dolan – Category Manager for adidas football.

Having had the pleasure of Aubrey’s company a couple of times in the past (as far back as the 2010 launch of the original f50 adizero), we knew we were in for some product insight par excellence, as he’s as much of a boot afecionado as any of the staffers are.

Watch the above video to find out what he had to say about working with his team to produce – what they feel – is the most advanced Predator to hit the market yet.

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