In this stunning video ad, Zlatan Ibrahimovic is playing against a series of opponents on a floodlit, futuristic pitch, positioned in a space-like void.
As he begins to sprint towards goal, sections of the pitch constantly twist and evolve through giant hydraulics. Every new section of pitch he has to run across has different pitch conditions, from dry, to muddy to hard frost, meaning he has to defeat not only his opponents but also the elements underfoot.
What enables him to beat the conditions while sprinting away from challenges is the NIKE SENSE adaptive traction technology of his football boots. When designing the Mercurial Vapor Superfly II, Nike designers created an adaptive stud that can extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player.' Two of these studs on the forefoot of each football boot combine with directionally positioned blades to allow for quick changes of direction, while secondary toe traction provides added power for those first critical steps.
This technology allows him vital space and seconds to beat defenders, as he negotiates the pitch that is evolving and changing in front of his eyes, leaving him only the goalkeeper to beat. He chips the ball over the goalkeeper and into the net, before coming to the edge of the pitch and coolly stepping back into safety.