Gucci and YSL Owner PPR Lines Up Puma in its Sights
The bid represents a 27% stake in Puma and has been welcomed by Herzogenaurach-based Puma’s management. Analysts said that the deal would be a logical one for PPR, which has a strong presence at the luxury end of the market but lacks a casual brand for daytime and sportswear.
Puma would benefit from the iconic design skills and creativity of the PPR design team, including Alexander McQueen and Stella McCartney as well as an increased presence in Asia and the Far East.
All eyes at the moment are on Nike, who are rumoured to be about to launch a counter-bid of their own for Puma, in a football boot market that is currently awash with take-over rumours, bids and counter bids.
As footwear, including football boots, make up 60% of Puma‘s sales, it would surely be only a matter of time before we see the Gucci or YSL designed football boot, which would be the perfect accessory for the baby-Bentley driving bling-tastic football stars!