To launch adidas˘€žË new football campaign ‹Ĺ›Call the Shots˘€žË where fans are given the opportunity to control some of the world˘ top players at the Predator boot launch in May, adidas asked 1000 young fans (aged 11-19) what they would change in the world of football if they could call the shots.
Never shy in coming forward, nearly all of the youngsters called for the game to ‹Ĺ›get with the times˘€žË.
The over-whelming majority of young fans (95%) think technology should be introduced for the game˘ biggest decisions – goal-line technology topped the list (85%), with video reviews for offside˘ (64%), yellow/red cards decisions (54%), and diving (42%) also called for.
”We˘€žËve got the technology Ĺ› let˘ use it”, was the resounding call to action from 91% of young fans. A fifth of fans surveyed don˘€žËt know why the technology hasn˘€žËt been introduced, but half of those polled think that the time it would take for decisions to be made is the biggest reason it has not been introduced yet.
Fans were also asked if they were given the chance to change one thing about the game what that would be. Goal-line technology topped the list with wage caps and teams having a minimum number of home grown players coming 2nd (21%) and 3rd (14%) in the poll.
Further down the list 7% called for more tickets for young fans, and 6% want to remove ‹Ĺ›draws˘€žË from the game Ĺ› by enforcing penalty shoot outs to decide the winner. Others wanted cheaper tickets generally and sin-bins for yellow cards.
To give young football fans the chance to take control of the beautiful game adidas˘€žË have launched a new interactive campaign. The initiative gives a chance to ”Call the Shots” and control some of the world˘ best footballers for one day only.
Fans are invited to submit ideas (or vote) for what they would like to see take place at the Predator football boots launch in London in late May. The 50 ideas that receive the most votes will be finalised (on 3 May) and adidas will then work with top Predator players to shape a spectacular event in a London location. Those lucky enough to have their idea feature in the top 50 will get VIP access to the launch.