Steven Gerrard and Britich Paralympic Broze Medallist John McFall were on hand to launch adidas’ new adiStars initiative this past weekend.
adidas enlisted the help of their two sponsored stars to kick-start the new campaign, which is designed to encourage sports participation and reward 13-19 year olds who get involved with a myriad of awesome prizes.
How does it work? Well, it’s an online-community driven game for starters; To start the game, young people need to log onto www.london2012.com/adiStars. Once registered, choose a power you want to master Ĺ› speed, skill, stamina, strength and suppleness Ĺ› and participate in one of the missions for that power.
As they complete each of the five challenges that make up that mission they earn rewards which can be anything from virtual badges to money-can˘€žËt-buy prizes such as personalised messages from adidas ambassadors and opportunities to attend sporting events and meet with the likes of David Beckham.
The adiStars website also includes a video editing tool where young people can create films of their challenges to share with friends on the website as well as to their wider community on facebook. Friends can then vote on the content with popular content, judged by the Young Ambassadors, being recognised on an official leaderboard with the opportunity to win further prizes.
On the website, adidas offers advice, guidelines, tips and examples of challenges created by other young people for inspiration. It is hoped over time that young people will come up with their own ideas for challenges to add to the existing challenges that are on the website.
Sounds well worth checking out – we know that most of our readers are the fit and healthy type anyway, so if you get signed up, you’ll be kickin’ it with Becks in no-time!