Gareth Bale has become the latest footballer to trademark a symbol, opening the doors for him to cash in on a range of merchandise featuring his personal brand. Gareth Bale’s ‘Eleven of Hearts’ logo has been trademarked.
It features a logo incorporating a hand gesture symbolising a heart and his shirt number 11.
Bale has been making the symbol with his hands when celebrating goals and during publicity shoots. Increasing the association with him and the heart. The idea of a footballer associating themselves with a symbol is not new.
David Beckham, Lionel Messi and Cristiano Ronaldo have all had a trademark registered to their personal brand. adidas took their time before using the Beckham and Messi logo on their football boots and merchandise, we don’t expect to see Bale’s Eleven of Hearts on the F50 any time soon.
It will come as no surprise, that Beckham, Messi and Ronaldo are the three highest paid footballers on the planet and Bale will be hoping that the ‘Eleven Of Hearts’ can push him into the same financial category.
Bale has certainly captured attention around the world this last season with a slew of spectacular goals to his name over the course of the Premier League season.
The Tottenham Hotspur man is also one of the few professional footballers to have added the no-spin ‘knuckleball’ style of free-kick to his arsenal, with fans eagerly anticipating his stikes from set-pieces.
With a summer of transfer speculation sure to be ahead of the PFA Play and Young Player of the year, Bale’s decision to take his intellectual property into his own hands could well prove to be a smart one.