Puma announced today it has entered a new multiple year kit deal with Spanish La Liga club RCD Espanyol, ahead of the 2012-13 season.
Effective from the 1st July 2012, this new technical and licensing partnership will see PUMA provide official playing kits for all associated RCD Espanyol teams, including the Espanyol B Reserve team and all youth teams, as well as becoming the club’s official partner in relation to replica kits, fanwear and other merchandise.
The new RCD Espanyol home and away kits will launch in July 2012 alongside a full range of replica kits, fanwear and merchandise. Through the contractual term, PUMA will also hold the global license for all RCD Espanyol branded merchandise in the categories of footwear, apparel and accessories.
Christian Voigt, Senior Head of Global Sports Marketing for PUMA commented: “This new relationship with RCD Espanyol is another positive move for PUMA, as we are actively working to expand our brand presence in Spain. La Liga also is considerably important within the global football market and a key focus for PUMA as we continue to grow our performance sport category portfolio in line with our ‘Back on the Attack’ strategy. This partnership with RCD Espanyol is a further step in asserting our position as the clear number three football brand.”
A good move for Espanyol? It certainly looks to be a smart move from Puma, who have ousted Chinese brand Li-Ning from the front of the famous Blue-and-White shirts.
Let us know what you think of the deal, in the comments below!