e.on to end fa cup sponsorshipEnergy firm E.On has decided not to extend it’s sponsorship of the FA Cup after the 2010 final.

The deal, which is reported to be worth £32 million, will have run it’s 4 year term by the time of next year’s showpiece occasion at Wembley.

The news will be something of a blow to the Football Association who already face a multi-million pound shortfall after the collapse of Setanta who held the broadcasting rights to the FA Cup. However, it’s thought English football’s governing body is confident about signing up a new sponsor.

A statement on the FA web site said:

e.on to end fa cup sponsorship The FA can confirm that E.On’s sponsorship of the FA Cup will come to a close at the end of the current 2009/10 season.

The FA would like to thank E.On for its investment into and support of the competition to date.

We now look forward to taking the FA Cup sponsorship opportunity to the open market for the 2010/14 period.

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