“If it’s not blue it will be” – the campaign motto for the launch of the new Chelsea kit.
The Premier League Champions have got a fresh new look for next season and is being supported with a campaign by adidas.
The new campaign – “If it’s not blue, it will be”, focuses on the players’ determination to dominate domestic and European football.
The playful campaign will feature unique Vine videos and imagery including a lineup of first team players such as Diego Costa, John Terry and Eden Hazard who are all seen altering the world around them.
The home shirt design stays loyal to tradition, taking inspiration from several classic 1980s shirts by using several design features which made these kits fan favourites.
With white and red trims at the collar, sleeves, shorts and socks the kit celebrates these club colours and ties back to the club’s kit history.
https://youtu.be/ErWYWyscQl0
Available: From 16th July 2015
Retail Price: Shirt £55 Shorts £25 Socks £12
Order: Buy Now>>
