Chelsea and adidas today confirmed a multi-million pound deal that will keep adidas as the official kit provider to the London football club until the end of the 2017/18 season.
adidas and Chelsea’s history together began in 2006 when the German sportswear giant took the reigns from Umbro and have provided the club with some memorable football shirts in their 5 seasons so far – including this year’s neon green 3rd kit.
Chelsea and adidas have since undertaken a number of successful grassroots projects. This has included partnering with America™s top youth football clubs to help develop US soccer, and the launch of ˜Blue Pitches™ aimed at encouraging young kids to participate in sport across London with plans to roll them out internationally after the launch of a Blue Pitch in Hong Kong last year.
This year looks set to be a good one for Chelsea who have looked to be the dominant force in the Premier League this season, and adidas are also having a good year, having won around major sports personalities to their brand with the success of their adidas F50 adiZero football boots
Ron Gourlay, Chelsea Football Club™s Chief Executive, said: œWe are delighted to extend our partnership until 2018 after a highly successful first four years. Both organisations are highly ambitious and want to continue in partnership to develop globally and for us, grow in our key market territories across Asia and North America.
œThe increased value of the deal reaffirms adidas™ belief in the club™s growing status in world football.
Herbert Hainer, Chief Executive Officer of adidas AG, added: œBoth adidas and Chelsea have a long and proud heritage in football and we™re delighted to continue our working relationship with one of Europe™s elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grass roots initiatives in the UK and around the globe.