UNDERWHELMED (SO FAR) BY UNDER ARMOUR
byIn his latest column for ‘From the Sole’, Kyle Elliot isn’t exactly going over board for Under Armour. At least, not yet.
From the Sole
FOOTBALL BOOT BRANDS & PLAYER CONTRACTS
byRather than go with Adidas in 2010, Bayern Munich star Franck Ribery signed an extension to his deal with Nike. Kyle Elliot argues that he should never have been put in such a difficult position.
IF FOOTBALL BOOTS WERE PREMIER LEAGUE PLAYERS
byIn his latest piece for ‘From the Sole’, Kyle Elliot asks the question that’s been bugging him for some time (he really should get out more) – how would the world be if football boots were Premier League footballers?
FOOTBALL BOOT MEMORIES
byOmar Saleem takes a trip down memory lane and picks out his top 5 football boot moments of all time.
FOOTBALL BOOT INNOVATIONS – WHAT WORKS & WHAT DOESN’T
byThe football boot market of late has been flooded with products that promise this, that or the other. Technology abounds. Some of it works. Some of it doesn’t. In this week’s ‘From the Sole’ Kyle Elliot reviews 3 recent innovations with very differing results.
THE EVOLUTION OF FOOTBALL BOOTS
byOmar Saleem charts the journey of the designer football boot from the Copa Mundial to the Superfly.
ONE OFF FOOTBALL BOOTS
byIn this week’s ‘From the Sole’, Kyle Elliot extols the virtues of the ‘exclusive’ football boot.
FOOTBALL BOOT ADVERTISING
byFooty Boots contributor Omar Saleem looks back at the glory days of the football boot advert and suggests that the time is right for their return.
FOOTBALL BOOTS SHOULD GET BACK TO BASICS
byIn today’s ‘From the Sole’ Footy Boots contributor Matt Dawson asserts that some football boot manufacturers are obsessed with style and meaningless technology rather than substance.
THE PRICE OF PLAYER SPONSORSHIP
byIn this week’s ‘From the Sole’, Footy Boots contributor Kyle Elliot does some number crunching on those companies that pay for player endorsements and those who don’t.
FOOTBALL BOOT DESIGN – THE FUTURE
byWhat do we want? technology! When do we want it? Now! In this week’s ‘From the Sole’ Footy Boots contributor Omar Saleem suggests that whilst the technology exists, it’s use could lead to a decrease in boot sales. And, perhaps more importantly, will the brands allow that to happen?
CHOOSING YOUR BOOTS – A BLOGGERS GUIDE
byFooty Boots contributor Kyle Elliot offers some sound advice for anyone thinking of buying a new pair of boots.