Carling have signed up to extend it’s sponsorship of the Carling Cup until 2012 in a new deal announced by the Football League.
It will mean that Carling, and their parent company Coors Brewers, will have backed the competition for 14 years by the end of the new agreement.
In recent years, the Carling Cup has taken on added significance with major clubs seemingly more inclined to target success in the competition.
This season’s semi finals see defending champions Spurs up against Burnley and Manchester United taking on Derby County.
Releasing details of the deal, Football League chairman Lord Mawhinney said:
This is a further boost to a competition that is currently in its best shape for many seasons.
The Carling Cup remains a highly-coveted piece of silverware.
This significant increase will enhance further the cup’s reputation.
Considering the prevailing economic climate, it is extremely heartening to have the continued support of a widely respected brand like Carling.
Together, we will look to continue the progress made by this competition in recent seasons.