BWIN EXTENDS MADRID SPONSORSHIP

Real Madrid has re-negotiated its shirt sponsorship with Austrian online betting group Bwin, extending the current deal until 2013.

It’s reported that the new agreement could be worth up to 20 million per year.

Bwin first got involved with the Spanish giants at the start of the 2007 / 2008 season and their continued backing led club president Florentino Perez to describe them as “a loyal partner which understands sport.”

real madrid bwin cristiano ronaldo

The influx of cash should prove useful to Madrid who announced only last week that they were 296 million in debt and running a budget this year of over 380 million, a figure which included the purchases of Kaka, Cristiano Ronaldo and Xavi Alonso amongst others.


2 Comments

  • Incredible how can a club in such debt and still spend 300 million in signings. Not to mention that Spain is in one of its worst economic crisis ever and Florentino still manages to get a loan to buy all those players.

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