Brand Beckham Wins, Again

David Beckham made his high profile début for LA Galaxy against Chelsea.

Adidas Predator Absolute GlobeBeckham is back, well sort of. His much anticipated début for LA Galaxy against Chelsea, in which Chelsea won 1 – 0, witnessed Beck’s come on a substitute in the 78th minute.

Beckham played 16 minutes including injury time. He touched the ball 12 times, took a corner and leaped over Steve Sidwell’s scything challenge.

That was about it, a début that would have gone pretty much unnoticed had it not been for Brand Beckham’s high profile.

Brand Beckham

Beckham’s lifetime deal with Adidas, reportedly worth £320 million, is already paying off. The new LA Galaxy shirt has already sold more than 200,000 times, and it has only been available for 1 week. That makes the shirt the best selling shirt in the world.

His signature football boots, renamed the Adidas Predator Absolute Globe, are also likely to be a huge hit for Adidas.

Perhaps most significant was the gate at the Home Depot Centre, 27,000 people watched the game, a marked improvement to the gate of their last competitive match which saw a lowly 2,000 in attendance.

Roll on brand Beckham….

Order Adidas Predator Globe: Beckham’s Latest Boots