Ben Foster Rejects Big Money Deals from Adidas and Nike

Keeper Ben Foster Signs for Sells Goalkeeper Products

Watford and England keeper Ben Foster has displayed his loyalty to one of his sponsors that have been with him since he played at Stoke even in the face of big money offers from Nike and Adidas. The keeper, who is on loan from Manchester United this season, wears gloves made by Wakefield based glove-maker Sells Goalkeeper Products (SGP). Foster has recently signed a long term deal that could see the distinctive SGP gloves worn by the regular England keeper, as Foster is seen as the successor to Tottenham’s Paul Robinson.

It is thought that both Adidas and Nike, who have incredible financial resources, were both willing to offer money-no-object deals that Sells Goalkeeper Products would have been unable to match. But the pound signs clearly did not tempt Foster who repays SGP’s faith in him in his early days.

About Sells Goalkeeper Products


Sells Goalkeeper Products was set up in 2001 by a partnership between Adam Sells, a goalkeeper coach, and Chris Tyler, with a mission to a create a brand focussed on producing innovative and high performance gloves and accessories of the highest quality. The gloves remain the choice for 25% of current premiership keepers, as well as 60% of Coca Cola Championship and 60% Bank of Scotland Premier League keepers. The highpoint for the company on the pitch came when Liverpool goalkeeper Jerzy Dudek lifted the Champions League trophy in 2005 wearing the SGP gloves.

Visit the Sells Goalkeeper Products website.

In the continual commercialisation of football, where usually the highest bidder (Nike) or the fattest wallet (Abramovich) appear to reap the rewards and plaudits, it is good to see integrity and loyalty is alive and well in this young player and hopefully this serves as a trend to his fellow professionals as we’d love to see the trend extended to football boot deals!


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