Adidas “Impossible is Nothing” Campaign News
German football boot maker Adidas are set to launch their “Impossible is Nothing” advertising campaign on 6th March, spearheaded by David Beckham. The campaign features a number of top sports stars, including rugby’s Jonah Lomu and Russia’s world record holding pole vaulter Yelena Isinbayeva. The animated campaign is drawn by the stars themselves and shows how each of them have overcome adversity to become champions of their sport.
Beckham tells in his own words how he went from the lows of receiving death threats from fans after the 1998 FIFA World Cup, to the highs of when he scored the goal against Greece that took England to the World Cup finals.
In an exclusive interview with The Sun, Beckham also talks about his desire to return to the England team for the upcoming Euro qualifier against Israel, in a campaign the paper is calling “Bring Back Becks”. Beckham has returned to form for Real Madrid and further good performances in the Champions League by the Adidas Predator Absolute wearing Beckham could see him catapaulted back into the England midfield.
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