English Premier League side Aston Villa announced today they have signed a record deal with Italian Sportswear brand Macron that will see the Villians through to 2016.
Macron have slowly begun to build a solid presence in the UK after snaring the likes of Napoli and Bologna into long-term deals in Italy, with Championship sides West Ham United, Leeds United and Millwall amongst some twenty other teams in the Football League.
Now, Aston Villa are set to become Macron’s ‘Flagship’ team – with their position as an ever-present Premier League club a factor that was undoubtedly attractive to the Italian brand.
Villa’s deal with Nike was up for renewal this summer, however, Macron’s was too good for the Birmingham club to turn down, with CEO Paul Faulkner calling the record-breaking contract, “The best deal the club has ever secured with an official kit partner.”
Add to that the distribution issues the Villa Park club have experienced over the last two seasons, and Macron’s offer was likely too good for the Villains to turn down.
The Aston Villa home kit 2012 – 13 will be launched in mid-June and will go on sale immediately after it’s reveal, with the 2012-2013 Aston Villa away kit to follow in July.
A good deal for the two parties?
Let us know in the comments!
HA! Love when Nike loses another kit contract, not so good as you think you are, eh Nike?Â Good for Villa for going in a different route, even though I am fully aware that money talks here!
I hardly think it’s because Nike isn’t as good as they think.Â As you said, money talks, and Macron are very likely paying much more than the actual deal is worth.Â
The kits are nice that they make. They have made 4 very nice West Ham kits. My favourite West Ham kits in fact BUT I paid ÂŁ50 for a shirt last summer and they fall apart. The Sponsorts wash off and the Macron logos on the shoulder fall apart. Nice kits but awful quality. Not worth what fans pay for the shirts.