English Premier League side Aston Villa announced today they have signed a record deal with Italian Sportswear brand Macron that will see the Villians through to 2016.
Macron have slowly begun to build a solid presence in the UK after snaring the likes of Napoli and Bologna into long-term deals in Italy, with Championship sides West Ham United, Leeds United and Millwall amongst some twenty other teams in the Football League.
Now, Aston Villa are set to become Macron’s ‘Flagship’ team – with their position as an ever-present Premier League club a factor that was undoubtedly attractive to the Italian brand.
Villa’s deal with Nike was up for renewal this summer, however, Macron’s was too good for the Birmingham club to turn down, with CEO Paul Faulkner calling the record-breaking contract, “The best deal the club has ever secured with an official kit partner.”
Add to that the distribution issues the Villa Park club have experienced over the last two seasons, and Macron’s offer was likely too good for the Villains to turn down.
The Aston Villa home kit 2012 – 13 will be launched in mid-June and will go on sale immediately after it’s reveal, with the 2012-2013 Aston Villa away kit to follow in July.
A good deal for the two parties?
Let us know in the comments!