In news sure to delight fans of football in Argentina, the AFA (Argentine Football Association) have announced they have extended their agreement with adidas for an additional 10 years.
adidas and the AFA have confirmed that the deal will last until December 2022, when it will come up for renewal.
By the close of this term, adidas will have been supplier to the Argentina National Team for close to 50 years; which commenced at the 1974 FIFA World Cup in Germany, when Argentina first wore adidas jerseys.
This will mean that Argentina fans will continue to see the three stripes grace the national teams kit for another decade, as well as providing match balls for use in friendlies and working with the AFA to promote the game locally and globally.
“We are very proud and excited to announce the extension of our successful partnership with the Argentine Football Association. adidas is the global leader in football and Argentina is without any doubt one of the strongest teams in the world,” said Herbert Hainer, CEO of the adidas Group.
“Therefore, we are very much looking forward to continuing our successful partnership and to supporting AFA in their preparations for the 2014 FIFA World Cup in Brazil and beyond.”
Julio Grondona, President of AFA, added: ?”We appreciate the continuity and the confidence of adidas. It contributes to building an unbreakable bond with AFA. This agreement fully satisfies AFA and brings important values to continue to develop football in Argentina. The AFA is committed and will continue wearing the shirt with pride all around the world.”
We imagine that tying the AFA down was of great importance to adidas, given players like Lionel Messi and Angel di Maria who are in the ascendency at the moment, also remain representing adidas on the international stage, too.
For those adidas who like to keep track, adidas is official technical supplier to the likes of World Champions Spain, Gold Cup winners Mexico, Paraguay, Japan, Nigeria, Germany, France, Slovakia, Denmark and Greece. In Latin America, adidas sponsors the football federations of Argentina, Colombia, Mexico, Paraguay and Venezuela.
Good news for the AFA and adidas? Or would some of our South American readership have preferred a change?
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