AFRICA UNITY KIT

First off it’s a great idea. Any project that can tie in the global popularity of football and saving the planet must be applauded.

We know we featured this way back during the African Cup of Nations, but today the Africa Unity Shirt is finally available for order!

Designed to represent the best of the awesome African Landscape, the Puma Africa Unity Shit has Yellow Names, Numbers and Logos to represent the Sun, the Shirt itself representing the Sky, and the Brown Socks and shirt to represent the Earth. Recently completing the look are Puma’s v1.10 Tricks and PowerCat 1.10 Tricks, which themselves represent the awesome power of the lava under the Earth’s crust.

Incase you were wondering which of the teams 3rd kits you’ll be recieving – Puma offer the best choice possible – your choice!

The Puma Africa Unity kit comes with every Puma Africa Team’s crest, for you to iron on when you’ve decided which you’re backing this summer!

As Jochen Zeitz, Chairman and CEO of PUMA says:

In 2010, Africa will be at the centre of the footballing world. The ‘Play for Life’ campaign and the release of the Africa Unity Kit is a powerful statement for PUMA. PUMA is creating a unique kit embracing the diversity of African Nations teams while valuing the unity of players and supporters towards a common goal.

Biodiversity and therefore valuing and protecting all life on our planet is a huge issue, not only in Africa, but around the world – and we are proud to partner with UNEP to raise both awareness and funds through the sale of our Unity products.

It also raises the fascinating possibility of a ‘continental kit’ for all national teams. OK, this would take an awful lot of discussion and a massive change of tack from all the major brands, but think about for a minute. A uniform 3rd kit for all nations, with all sale proceeds going towards good causes.

The PUMA model is unique and is supported by the fact that they sponsor so many teams in Africa. But is it so far fetched that the likes of Nike, adidas, Reebok, Umbro and the rest could all come together and produce something similar? Thought provoking isn’t it?

In the meantime, as these stunning images prove as does the video, PUMA have come up with a brilliant idea and one that deserves wholehearted support across the business of football.

What do you make of the idea and this very innovative approach? Let us know by commenting below.

UNEP

The United Nations Environment Programme (UNEP) is the voice for the environment in the UN system.

Established in 1972, UNEP’s mission is to provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations.

UNEP is an advocate, educator, catalyst and facilitator promoting the wise use of the planet’s natural assets for sustainable development. It works with many partners, UN entities, international organizations, national governments, non-governmental organizations, business, industry, the media and civil society.

UNEP’s work involves providing support for: environmental assessment and reporting; legal and institutional strengthening and environmental policy development; sustainable use and management of natural resources; integration of economic development and environmental protection; and promoting public participation in environmental management.

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