Adidas last month filed a new trademark for the word ‘adiPower‘ with the United States Trademark and Patent Office, potentially hinting at what’s next for the big German brand in the football boots market.
The adiPower name is certainly one that wouldn’t be out of place in the world of adidas’ football boots – with names like adiZero and adiPure already big names in the market adidas certainly have a good sense of brand identity associated with the ‘adi’ prefix – but where would adiPower work within their current range?
The obvious candidate is the adidas Predator range – being adidas’ signature ‘power’ football boots; but with the name adidas Predator Kinetic already being bandied about, the adiPower could yet prove itself to be the official retail name of these new football boots.
Are these the Predator Kinetic or the Predator adiPower?
The patent statement says that adidas had registered the adiPower name to products including footwear, apparel, jackets shirts and shorts – which would definitely cover the use of the adiPower name attached to a range of training gear and apparel to co-inside with the release of a new brand of football boots.
However, it’s just as likely that these could be attached to something outside of football, such as a new name for the adidas Techfit range of baselayers (which are said to increase power on the wearer, so it would kind of make sense), remember; the adiZero name was attached to adidas’ lightweight running shoes long before it was associated with football boots.
The adiPower name was registered for trademark on the 15th of November (alongside another patent; the intriguing ‘adiStar’ moniker) which, when compared to the submission of the adiZero and adiPure, is a signal that we’ll see a product with that name in some form or another within the next 6 months, whether it’s a new pair of football boots remains to be seen!
Until them we can speculate – what do you think the adiPower name will be used for?
Let us know in the comments!