Adidas & German Football Assoc. To End Row

Adidas and Germany’s Football Association are negotiating a settlement regarding their sponsorship dispute.

Adidas_German_Football_SupplierThe German Football Association (DFB) and Adidas have been advised to arrange an out of court settlement, over their row about National Team equipment supply.

The dispute stems from Adidas claiming that its existing supplier agreement with the DFB should run until 2014, whereas the DFB believe its expiry is 2011.

The DFB are keen to end the agreement and adopt Nike as their supplier, as they are reported to be willing to pay six times the Adidas offer, see Nike Germany Adidas Sponsorship.

adidas_german_football_supplierShould Nike land the deal, it will be a major scalp for the American company, as Adidas, a German company, has been the German National Side’s official supplier ever since Adidas founder Adi Dassler first deployed screw-in-studs to the German side in the 1954 World Cup (Adidas, the first screw in football boots).

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