Uniting art and football, adidas today reveal the home football shirts of its sponsored Federations for UEFA EURO2020. Each design is inspired by the similarities that exist between these territories.
In commemoration to the 60th anniversary of the EURO 2020 and also the fact that it will be held across 12 countries for the first time, adidas has created a special stamp icon to feature on each shirt for each match. The copy of each stamp is written in the language of the host country, which features within a shape that correlates to the outline of the stadium the match will be held in.
Juergen Rank, Senior Design Director at adidas, commented: “It was a unique challenge to develop a line of jerseys that would successfully convey the raw emotion and unifying effect of football. But beginning the creative process focusing on hand drawings enabled us to be more direct, human and emotional in what we created. We’re delighted with an end result that truly succeeds in uniting the worlds of art and football.”
Developing the shirts made creators change their approach, rather than using digital methods, adidas creators from across all parts went old school and produced hand-drawn sketches. These artworks created by a diverse collection of designers spoke to the passion and emotion shared by fans and players, which would later become the inspiration for the final patterns, colour choices and number graphics of the shirts.
The 2020 version of the German shirt will see the iconic stripes detail reinterpreted in the style of contemporary hand-painted pinstripes. In a nod to modern, street style, it is a simple aesthetic inspired by the clean brushstrokes of the original artwork that informed its design.
The new shirt also sees the return of German black-red-gold flag colours on the sleeves, while the dynamic lines within the flag detail represent the diverse background of German players and fans, celebrating the notions of togetherness and inclusivity that the country prides itself on.
Welsh culture is celebrated in its new home shirt, with the red and yellow details taking inspiration from the banner of Owain Glyndŵr. The sleeve cuff pays homage to the Welsh supporters labelled “The Red Wall” and features the iconic green, white and red of the Welsh flag.
Hungary’s new home shirt for is boldly coloured red and white, with green detail around the collar, in celebration of the country’s national flag. The shirt’s graphic is inspired by the River Danube, located in the heart of Hungary, featuring various shades of red in spray-painted style to create a floating river effect. A ‘Magyarország’ detail meanwhile has been placed on the back of the neck to complete the elegant design.
IFA (Northern Ireland)
The IFA shirt takes its inspiration from the iconic shirt design the country wore in the 1980s, featuring diagonal line details. The adidas art and sketch teams looked to this iconic past and worked to revamp it using a strong combination of various shades of green and broad-brush strokes to add dynamism.
Belgium’s new shirt celebrates the strong and progressive colours of the nation’s flag. Created using handcrafted brushstrokes that visually represent the art concept of the collection, the flag graphic features intersecting lines that proudly hint at the letter ‘B’. Another ‘B’ detail also features on the back of the neck.
A modern take on classic art, Spain’s new home shirt features original hand-painted artwork, featuring deep hues of red and burgundy as an abstract celebration of the national flag. adidas’s creators took a unique approach to break the flag into single pixels and reconnecting it in a refreshed colour palette seen on the final shirt. This bold print, which aims to provide a modern take on the beloved flag, is accentuated by fine detailing on the neck reading ‘1920’, honouring the 100th anniversary of Spain’s first Federation shirt and their first iconic crest of a lion.
Russia’s new shirt reintroduces the strong, bold colours of the nation’s flag. Designed with red colour blocking as inspired by the artwork which informed its concept. As a symbol of unity amongst players and fans, the shirt also features a combination of blue and white detail on the sleeves. As its own piece of artwork, a hand-painted graphic is included as part of the design, giving the classic shirt a fresh and modern look.
When creating the original artwork for the adidas 2020 shirt, the painters and sketch artists looked to modernise iconic design elements of historic Scotland’s shirts, by creating a hand-painted contemporary interpretation of the classic look.
The new Sweedish shirt unites class and modernity, featuring a clean and minimalist look to place the focus on the artwork graphic of the sleeves. A progressive interpretation of the Swedish flag gives the shirt a fresh and clean feel, while a ‘Sverige’ detail on the back of the neck rounds of the sleek and stylish design.
These shirts will be available in two variations – authentic and replica. The authentic shirt for the first time ever features a unique shape to the hemline, enabling more fluid movement for the wearer.
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