adidas Call on Stars to ‘Unlock the Game’ in New Film

adidas Unlock the Game

‘The Crunch’, ‘The Business End’, ‘The Decider’ – call it what you want; the end of the season is here, and there are points to be picked up, semi-finals to be conquered and trophies to be won.

We’re sure you’ll agree that this season is certainly tighter than many that have been before; with late surges, lapses in form and even goal difference the margins by which the biggest competitions in football will be decided.

In a season as tight as this where margins between glory and disaster are smaller than ever, dreams can be realised or crushed in the blink of an eye. It falls to the players who take fate into their own hands to Unlock the Game and deliver when it matters most.

The key lies in threading the pass that nobody else saw, finding the extra yard of pace to beat your man and creating something from nothing from a set-piece.


With title deciders and cup finals looming, adidas stars Aaron Ramsey and Luis Suarez are shown in a new adidas video preparing themselves for the moments that will define their season.

The video celebrates some of the stars who have made their names unlocking defences, breaking down opponents and finding the combinations that secure victory and features adidas stars including Ramsey, Suarez and Leighton Baines.

Not to mention a first adidas spot for Andros Townsend. Just six months ago a Nike player, Townsend earns his Three Stripes beating three players in the new Earth Pack adidas F50 adiZero.

Throughout the remainder of the club season, adidas will be celebrating the players and the adidas products that Unlock The Game with a series of challenges and competitions.

You’d be wise to keep a sharp eye on @adidasUK, @Footy_Boots and the Hashtag ' #unlockthegame, as there are going to be some interesting things going on over the coming weeks, which will escalate along with the pressure on the players!


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