Go Behind-the-Scenes in Brazil with adidas in ‘The Dugout’

adidas The Dugout

adida sre hoping to give football fans an alternative to the traditional press conference this summer with the launch of ‘The Dugout’ – a series of webshows live from Brazil, streamed via YouTube ahead of several key games.


Instead of hearing cagey managers dismiss questions about their starting elevens or a team captain talk about the ‘top players’ in the ‘best [INSERT COUNTRY HERE] squad’ he’s ‘ever played in’, adidas are bringing together names from football, entertainment and beyond to give fans another angle to the World Cup.

The first one kicks off live at 3pm this afternoon, with French World Cup winner Patrick Vieira.

Patrick will also be joined by Spanish footballing legend Fernando Hierro as they discuss the tournament and their nation’s chances.

Alongside interviews with Patrick and Fernando, the magazine-style show will also feature exclusive behind the scenes content captured with the current Spanish World Cup squad.

Hosted by KICKTV hosts Layla Anna-Lee and Hugh Wizzy in front of attending media, the Dugout will also take questions from YouTube viewers for Patrick and Fernando during the show.

The series of six shows will be broadcast over the course of the tournament, on June 12, June 13, June 27, June 28, July 3, with a final show to take place on July 12, the eve of the 2014  World Cup Final.

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