adidas have masterminded dominance of the kit-league once more by wrapping up a new technical supplier deal (kit deal, to you and me) with newly-promoted Swansea City FC.
Swansea had a strong association with previous supplier Umbro, who supplied the Swans during their promotion campaign – and the Cheadle brand will no doubt be sorry to see the Liberty Stadium team leave their books as they participate in a history-making season as the first Welsh team in the English Premier League.
However, when Swansea’s new Home Kit for the 2011-12 season launches on June 18th, the higher-ups at the club will be hoping that the kit deal with adidas brings back some fond memories for the club’s supporters; the last time the club played its football in the top flight under John Toshack back in 1981 the Swans wore an adidas kit on their way to promotion.
Swansea City’s vice-chairman, Leigh Dineen, said: œadidas are renowned for the design and quality of their sportswear and, after the plaudits we™ve received this season for our style of football, we believe it™s the perfect match.
œIt™s ironic that the season we return to the top flight we are back with adidas for the first time since the club made their dramatic rise from the old Fourth Division to the top of the First.
œUp until now that has been our most successful period and I™m sure our supporters will be absolutely delighted with the news that we have reunited with adidas.
We think it’s a smart move by adidas, as Swansea’s presence in the Premier League will be the talking point for many’er month, and adidas’ branding all over the attack-minded Swans will undoubtedly do little to harm the German brand’s profile.
Do you think that adidas will celebrate their history with the Welsh club? Or are they fated to a ‘cookie-cutter’ template kit as a ‘small’ club?
Let us know in the comments!