After two days of teaser images and cryptic videos adidas have finally revealed the full scale of the new “It’s Blue, What Else Matters?’ Campaign.
Now, given the presence of paint in all the teaser imagery, it was safe to say that there was always going to be some blue liquid involved, but adidas have gone above and beyond expectations with the full minute-and-a-half viral video and it’s accompanying imagery.
Managing to enlist the help of no less then nine Chelsea first-teamers, adidas have created one of the most daring, intense and downright sensational ads we’ve seen in a long time.
For starters, this is an advert for a football shirt, that doesn’t actually feature the football shirt. That’s bold. And far from unintentional.
Petr Cech: I can say that painted in blue, It shows how blue I can be, Chelsea is a huge part of my life and Chelsea Football Club has become like my second family'.
As the name of the campaign suggests, the' It's Blue, What Else Matters?„message is' encouraging Chelsea fans across the globe to go all in„and buy the new 2013/14 home kit before seeing it.
Each player spent two hours on set to create this epic piece of film and imagery showcasing their passion, love and commitment to the club.
David Luiz, said after the shoot ' Ĺ›I have really enjoyed being part of this day, I would do anything for this club and to show my passion for being a Blue means everything to meĹĄ
We can see why adidas billed this as one of their biggest launches yet; getting nine Chelsea stars to show their commitment to the club by being covered in blue paint and asking the same commitment from fans to buy a shirt they haven’t seen is something truly daring and exciting, especially at a time when Chelsea fans need to see some commitment fron their players.
What do you think to adidas’ video?
Let us know in the comments.
the players soaked themselves in paint to show how much they love to make money.