Today adidas launched a unique online gaming platform that gives players the chance to win the ultimate dream ticket: a trip to the 2014 FIFA World Cup Brazil.
The game not only requires players to use their own talents, but is also powered by social media meaning that the more Leo Messi is talked about online, the faster the game becomes and the more chance competing players will have of winning the trip to Brazil.
The online game, available in two formats (desktop and mobile), puts players in the signature F50 boots of Leo Messi; providing a sense of what it feels like to take to the pitch as one of the best players in the World.
Playing from the perspective of Messi, players must beat opposition defenders in order to progress to Brazil, where the 2014 FIFA World Cup Brazil will take place this June / July.
Those who complete the journey and get all the way to Brazil are automatically eligible to win two tickets to the first Argentina game of the 2014 FIFA World Cup Brazil in Rio de Janeiro. The trip also includes travel and accommodation in Rio de Janeiro.
The game is located at www.adidas.com/fastorfail and is well worth a couple of goes on your lunch break!