adidas launch Brazuca World Cup 2014 football

After the hype and leaks that surrounded the 2014 World Cup football, the adidas Brazuca, it’s just as fitting that adidas cooked up something extra special for the big reveal of the little round sphere that will be at the heart of every great moment in Brazil next year.

Taking place at the heart of the’ wild surroundings of Parque Lage, adidas rounded up former Samba heroes Z’ Roberto, Roger and Cafu as well as the next generation of Brazilian football stars to experience an incredible 3D projection and light show to reveal the Brazuca.

And whilst we couldn’t be there (our TiVo’s full, and we’ve got a massive backlog of Hollyoaks that isn’t going to watch itself) adidas have captured the full evening in this rather good video that you can find below.

You might notice plenty of adidas/World Cup paraphenelia, as guests at the’ Parque Lage could peruse all previous versions of the adidas World Cup balls, including the legendary Telstar and, our favourite, the Fevernova.

As you might well know, the Brazuca was named back in September 2012 following a public vote in Brazil involving 1 million football fans and the design reflects the way “brazuca” is used to describe national pride in the Brazilian way of life.

The colours and ribbon design also symbolise the multi-coloured bracelets worn in the country as well reflecting the emotions and pride associated with football in Brazil while the new structural innovation of the ball is now made up of six identical panels.

The launch of brazuca marks the next phase of adidas„all in or Nothing 2014 FIFA World Cup campaign, following the launch of seven national federation World Cup kits and the Samba Collection, a Brazilian-themed football boot collection.

The FIFA World Cup tournament is the world’s largest football event and the ultimate platform for the adidas state-of-the-art apparel, hardware and footwear.


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