David Beckham in new Adidas Predator Absolute DB Football Boots
Brand Beckham is set to go into overdrive this month, as Adidas have begun their massive marketing campaign based around David Beckham’s signing for LA Galaxy in the MLS. Adidas have started by bringing Beckham, wearing his new football boots, together with another football hero, Reggie Bush (no relation to George) – of NFL team New Orleans Saints.
Adidas are going for the obvious approach and tackling the American football versus football (or “soccer”) dilemma head on in an attempt to re-educate the American masses into subscribing to their brand of football. By recruiting a star of the opposite team Adidas have at least guaranteed cross-over exposure in a country where soccer is seen as a minority sport, and is overshadowed by the big three sports of baseball, American football and basketball.
Adidas are launching the “Futbol meets Football” campaign,' in its first round of its fight to win over the American public over to the beautiful game. In a series of videos, Beckham is seen wearing his new football boots, the Adidas Predator Absolute David Beckham for the very first time. Helpfully Becks provides Reggie with a brand new pair and in the first video even helps him tie the laces up! Beckham is of course no stranger to bush, and he is seen in subsequent videos practising free-kicks, attempting a field goal and teaching Bush how to score a penalty. It’s a brave attempt by Adidas and the videos make great viewing, but can they win the hearts and minds of the American public to turn to soccer? If they do, Adidas will have pulled off one of the greatest marketing campaigns, in rivals Nike’s own back-yard!
Footy Boots has got access to the videos, and we’ll be bringing you the best of them this week. You can see the first video, which features a close-up of Beckham’s new football boots, here.