Adidas kicks off the new “Impossible is Nothing” campaign
Today sees the global launch of the new advertising campaign by Adidas, “Impossible is Nothing”. The concept is to encourage people in taking the first steps to reaching their own impossible dreams. Adidas has bought together more than 30 athletes from across the world, including NBA star Gilbert Arenas, rugby’s Jonah Lomu and Indian cricketer Sachin Tendulkar, each telling in their own words and pictures how they overcame the “Impossible” to become stars of their sport.
The campaign includes 21 TV commercials, 15 documentaries, 1 long format film, behind the scenes footage, print and outdoor advertising, as well as exclusive digital content at www.adidas.com.
From football, Adidas has as its flagship the iconic David Beckham who retells how he went from the lows of receiving death threats following the 1998 world cup to the highs of scoring the goal that took England to the finals of 2002.
Also featured is Barcelona’s Lionel Messi, whose story revolves around how he overcame being diagnosed with a growth hormone problem at 11, to become one of the brightest stars in current football, under the tagline “Sometimes bad things can turn out good”.
Our verdict: Once again Adidas has produced a thought provoking, edgy and powerful campaign with a core message that applies to sports and non-sporting types alike that “Impossible is Nothing”. Adidas hope that when we begin on our journey of a thousand miles to our impossible dreams, we will be wearing one of their products as we take our first steps, and the impact and reach of this campaign could go a long way to making that dream a reality.