Sports fans the world over got get in on the party yesterday as adidas celebrated it’s place in sport culture by releasing it’s new ‘All In’ series of ads, honouring their full spectrum of products; from football boots to high-end fashion.
Today, adidas wants a select few to show just how ‘all in’ they are, by showing the three stripes their ‘Game Face’ over on their Facebook page!
What’s a game face I hear you ask?
Well, there’s some examples at the top of this page – but if we were to try and put it into words, it’d be the face you make when Cantona-esque composure and cool gives way to unbridled passion and joy, knowing that everything you’ve worked hard for has finally paid off!
In other words, lots of shouting. Probably.
And what’s it worth to you? How’s about a place in the next adidas ad; alongside the likes of Beckham, Messi, NBA all-star Dwight Howard and musical types Katy Perry and B.o.B?
The winning photos will be featured in a national adidas TV commercial that will air during the MTV Movie Awards on June 5, and the winners contorted Game Faces will be etched into the minds of the watching masses, bringing them unparalleled joy and self-satisfaction as they turn to everyone else in the room and point out, “That’s me, that is”.
Of course it does! One photo and one visit to adidas’ Facebook page is all it takes – so get yourself signed up!