With a mad summer of football events to look forward to – and adidas being at the heart of both of them – it seems that the likes of Facebook, Twitter and Youtube are too small to contain all that adidas have planned for the Euros and Olympics – which is why they’re launching the new adidas football Tumblr!

You can find it over at , and adidas are going to be treating this new social channel a little differently to the way the treat their others.

With a focus on beautiful images of the beautiful game, adidas want to bring you closer to their place at the centre of world football via unique and intimate imagery.

From specially-created professional photography to cutting-edge visual techniques that will come into play towards the end of this summer’s competition. adidas will also be raiding their vault for pictures that reflect their unrivalled heritage in the game, behind-the-scenes shots of adidas players and – the reason we’ll be subscribing – a unique take on adidas products.

To get the proverbial and literal ball rolling, adidas have also enlisted EPL Talk’s Laurence McKenna to present a quick-fix daily podcast that takes the listener not only through the previous day’s action off the field, but the culture and experience of the European Championships on the ground in Poland and Ukraine.


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