REVEALED: DOWNING’S 500k ADIDAS BOOT DEAL

It’s always fascinating to get a peek into the workings of a football boots sponsorship detail, as it gives us mere mortals a glimpse at the in’s and out’s of football as a business.

Stewart Downing's Football Boots contract with adidas has been revealed as evidence in a court battle with his former agent

A shame, then, that Aston Villa’s Stewart Downing’s sponsorship with adidas has been revealed to the public in such disdainful circumstances after being presented as part of evidence against his former agent in an ongoing court battle.

The deal was agreed in 2005 and was renewed in 2008 – during Downing’s fledgling years at home-town club Middlesbrough, after just breaking into the England Senior team under Sven Goran-Eriksson.

Revealed in the agreement is that Downing was to be paid a square £100,000 a year to wear the F50 football boots – add ontop of that VAT and performance based bonuses – and Downing’s total earnings by the end of the deal was just shy of half a million pounds.

Having been an F50 representative his whole career, we’d guess that the Teesider is on a comparable amount at the moment, having re-negotiated the deal at the end of 2008.

With all due respect to Stewart Downing (he’s really come into his own this season, as we’re sure any Villa fans will agree), in 2005 he was only 20 years old, and Middlesbrough reached the UEFA Cup final – we’re all for investing in youth, but £100,000 seems awfully steep to wear adidas football boots!

What do you reckon to this contract? Does that amount seem ‘about right’ for you? Are are you shocked at the amount of cash being spent on signing players?


8 Comments

  • That’s ridiculous. As if they don’t get enough money already? If he’s on that kind of money imagine what the top ‘world class’ players are on! It’s really interesting to know that though, I never thought companies paid a player that much just to wear a boot. Just imagine, that sponsorship deal pays off his mortgage and cars? Ridiculous, but if you were in his shoes (pun?) you wouldn’t complain!

  • well, this is what adidas is willing to pay for him. But I think its also reflective of the “market rate” then… and we see some mid-level players switching sides so there is a situation where the brands feed it more than anyone else.

    Imagine what Messi (who used ot wear Nike before he was well known) and the other wold class stars get then…

    But what about federations and their millions?

  • Did Adidas make 500k more in shoe sales profits because Stewart Downing wore F50’s? There’s no way of finding out for sure, but I lean towards no.

Leave a Reply

Your email address will not be published. Required fields are marked *