Adidas and Nike Sponsorship Row Heads for Arbitration

Race to Sponsor German National Team Rumbles On for Adidas and Nike

The Adidas vs Nike sponsorship row took a new turn this week as German football boot maker Adidas, the current official supplier to the German national soccer team, referred the dispute to an arbitration court. Nike has been trying to take over the contract for the sponsorship of the national team since we first reported the story last year (Read more here) and it looks like the final lines have been drawn for battle.

On one side is Nike, is the all-powerful American based conglomerate with billions of dollars of sales and a seemingly endless supply of cash to splash. Nike has reportedly offered a $660 million eight year deal plus $132 million in added benefits, taking the total to almost $800 million dollars, a staggering $100 million a year!

Across the frontline is Adidas, who have the home team advantage plus a current contract until 2011. Adidas has had to double its original offer to $29 million, which over the eight years would equate to a payout of $232 million.

$232 million – an amount that would tempt even our Football Boot Kings of Bling, but this would be an incredible $600 million less than the Nike offer. Which would you choose if you were the German team’s head honcho? It seems a no-brainer to us, but admittedly we do not know how much influence Adidas really has over its compatriots and how much patriotism will come into the decision.

The global power of Nike is sure to win this battle so expect to see the swoosh not the stripe adorning the German football kit from 2011.

Read more articles on Nike Football Boots.

Read more articles on Adidas Football Boots.

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  1. says: j hawkins

    HI Guys

    im after a little help!my brother in law currently plays for pompey accademy and he is looking for a boot deal!i have tried adidas but they wasnt interested,so im asking if anyone can help me out?Maybe a couple of contacts,thank you for reading my post and look forward to hear from you ?

  2. says: RudiAdams

    Hi There

    My name is Rudi Adams and my son, currently running under 15 years , runs a 400m in a time of 49.93 sec. I would like to promote him and get sponsorships from anywhere. We stay in a rural area of Atlantis, Cape Town, South Africa, and sponshorships are scares.

    I’ve created a website for him to try to achieve his dream by attending the junior olympics.

    His website is Could you please have a look at it and send me contact details of people who would like to sponsor him in any way.

    He realy needs any type of sponshorship in improve his athletic career.

    He started running in 2008 (barefeet) and already won 18 gold medals and 1 silver. The silver medal he won when competing in Pretoria in the under 18 100x200x300x400 medley. He has never been defeated in his agegroup.

    To date, he broke 4 records already. He is currently the under 15 400m SA Champ.


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