For any of the that follow adidas on Facebook or Twitter, you know that the three stripes have been planning something big for the last week or so.

Well, today is the day all is revealed! And we’re sure it has absolutely nothing to do with Nike launching their new Superfly III football boots on the same day – nothing at all!

This is the first time that the company has created a campaign leveraging the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands, ensuring that it is the most diverse and all-encompassing glimpse into the brand ever.

The campaign showcases adidas˘€žË˜ distinctive presence across and into different sports, cultures and lifestyles fusing the worlds of sport, music and fashion. Captured in their natural, authentic surroundings, brand ambassadors from football stars Lionel Messi and David Beckham to NBA star Derrick Rose and pop icon Katy Perry to the adidas skateboarding team and many more show that when you love your game, whatever the game, you put your all into it.

The ”all adidas” campaign takes place throughout 2011 in a mix of environments from sport to music, lifestyle to fashion with different elements rolling out over the year. It will be teased before it kicks off with the global launch of the hero advert film on March 16th, 2011.

Kicking things off on the football side of things is'  – who else – Lionel Messi, in a great little viral that encompasses the highs and lows of his career, with the mercurial Argentine himself doing the voiceover.

Confusingly, Messi isn’t wearing his new adiZero Primes – instead opting for his Gold F50 football boots – so we can only guess that the video itself was shot late last year, which is a shame as it means the the New Argentina Home shirt also misses out on a place in the ad!

All in all, we’re looking forward to what is already an undoubtedly excellent ad campaign from adidas as 2011 rolls on, but what do you think of the ads?

Are you a fan of the clean and pure visual stylings? Or would you have preferred something more arresting like Nike’s hyper-real ads (Like Zlatan’s transforming pitch, Write the Future) from the German brand?

Let us know in the comments section!

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  1. says: nicoacademia

    adidas for the first time is kicking Nike’s ass in what was nike’s strongest point – marketing.

    adidas has a very real feel – something an athlete can relate to.

  2. says: zpucks

    Adidas are a little smarter than the rest of em. They know they must play the big corporations’ game of competitive advertising, competitive product production, sponsorship, etc..its the nature of the beast. The thing that will keep Adidas (and any other big corporation anywhere) ahead of the pack is their relationship to their customer. It seems obvious but a lot of corporations out there have forgotten about that relationship or think they don’t need it. Keeping a sense of reality is key. Making that connection with the day to day aspects of the life of their consumers will always hit closer to home with em.

  3. says: zpucks

    This is a good tactical move from adidas. Focusing on reality instead of flashy fantasies and messi; THE best and true example of what a role model athlete should always be… Still, adidas and the rest need to do more to address the consumers’ real needs and wants rather than telling them what it is they should want. They all need to show us the consumesr that THEY are a part of our daily lives rather than showing us how WE should want to be part of whatever hype they’re creating. (Ex: Premadona athletes, )

  4. says: kuuku

    Not as technically proficient as the nike ads.

    However it gives me a warm and fuzzy feeling inside. As a fan and as someone who enjoys a variety of sports I empathize strongly with many aspects of the ad. zpucks has a good point. It all feels very visceral and very very real. I love it.

    This is all my opinion though. ^_^

  5. says: OnlyFootball

    Take out Katy Perry (and maybe B.O.B.) then we’ll talk. Still a brilliant ad, but I’d prefer it to be purely athletic.

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