For any of the Footy-Boots.com that follow adidas on Facebook or Twitter, you know that the three stripes have been planning something big for the last week or so.
Well, today is the day all is revealed! And we’re sure it has absolutely nothing to do with Nike launching their new Superfly III football boots on the same day – nothing at all!
This is the first time that the company has created a campaign leveraging the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands, ensuring that it is the most diverse and all-encompassing glimpse into the brand ever.
The campaign showcases adidas˘€žË distinctive presence across and into different sports, cultures and lifestyles fusing the worlds of sport, music and fashion. Captured in their natural, authentic surroundings, brand ambassadors from football stars Lionel Messi and David Beckham to NBA star Derrick Rose and pop icon Katy Perry to the adidas skateboarding team and many more show that when you love your game, whatever the game, you put your all into it.
The ”all adidas” campaign takes place throughout 2011 in a mix of environments from sport to music, lifestyle to fashion with different elements rolling out over the year. It will be teased before it kicks off with the global launch of the hero advert film on March 16th, 2011.
Kicking things off on the football side of things is' – who else – Lionel Messi, in a great little viral that encompasses the highs and lows of his career, with the mercurial Argentine himself doing the voiceover.
Confusingly, Messi isn’t wearing his new adiZero Primes – instead opting for his Gold F50 football boots – so we can only guess that the video itself was shot late last year, which is a shame as it means the the New Argentina Home shirt also misses out on a place in the ad!
All in all, we’re looking forward to what is already an undoubtedly excellent ad campaign from adidas as 2011 rolls on, but what do you think of the ads?
Are you a fan of the clean and pure visual stylings? Or would you have preferred something more arresting like Nike’s hyper-real ads (Like Zlatan’s transforming pitch, Write the Future) from the German brand?
Let us know in the comments section!