Lotto have always been something of a fringe brand for me. Whilst they’ve always provided boots and kits to teams like as substantial as Juventus to as local as Sheffield Wednesday, I’ve never been massively bombarded by their presence in the market.
They’re a manufacturer that for 3 decades has thrived on the South American and Eastern European market – making boots that simply ‘get the job done’, without flaunting any sophistication, and along the have probably won over a few fans in other markets in the same way a brand like Mizuno has.
So, over the past couple of weeks, I’m sure I’m not the only Footy Boots fan who’s been left in shock by Lotto’s aggressive presence on this summer’s release list.
The first announcement was the Zhero Gravity Tre – Lotto’s most expensive model.
Billed as an opposition to the Nike Mercurial Vapor and F50i lines, the Zhero Gravity range is, first and foremost, a speed boot. Now in it’s 3rd incarnation (hence the ‘Tre’) the Zhero is designed to get you to the ball first using a mixture of high-tech materials, superior fit and comfort. All this plus classic Italian styling for £140, which when compared to the Superfly or Vapor IV SL’s, is a pretty tidy sum.
So – with the Zhero now settled in, and having won over enough fans to keep the Zhero Gravity line worth producing for three years I was somewhat hoping that the next release in the ‘collection’ would come in the form of another market challenging boot. I’m not a necessarily a massive advocate of adding gimmicks to boots but it’s great to see another company’s take on idea – like when Nike added Predator-esque rubber vamps to it’s Total 90 range.
Instead, I’m pretty sure Lotto have actually released the same boot 3 times. I’m all for classic styling and love boots with a touch of hertitage about them like the Tiempo Legend and adiPure, but in my opinion Lotto my have gone a little overboard with the Evolution Tre, Legganda Tre and Stadio Fuoriclasse.
Lotto Zhero Evolution Tre
At first I thought that one of the three might be a ‘premium’ version of the other boots, but all are due to retail at nearly the same price! All share the Puntoflex technology, shock absorbing heel and 2 of the 3 have the Twistn’go stud at the front, so I’m puzzled as to why, instead of spending 3 lots of money on designing, producing, distributing and promoting 3 different boots, Lotto simply didn’t select the best bits from the Evolution, Legganda and Stadio and produce one boot at a lower price and pass the saving onto the buyer!
To me it would have made far more sense to release one boot that was a combination of the Evolution and Legganda, and then introduce the boot with a leather upper later down the line to replace the Stadio.
Lotto Zhero Leggenda Tre
Do you agree, or do you think it’s the releasing of boots in different colours and uppers that pushes the price of boots up? Do you think that realising multiple boots like this helps put the brand’s name out there? Or maybe you don’t care because you’d opt for the Vento Diablo KL Due (arguably the best value boot on the market and a definite favourite in the Footy Boots office?)
Lotto Vento Diablo KL Due
Drop a comment below and tell us! And, if you’ve tried out the various Lotto boots as mentioned above, let us know if you’ve found any subtle differences that we should be aware of.