A sad fact of life is that football and fashion haven’t always made comfortable bedfellows. Wearing a football shirt out and about is a faux pas for many, and the ways of showing your colours in a subtle, stylish manner are often few and far between.
However, as football culture grows with modern icons sitting alongside the legendary games, venues and players sitting alongside one another, creatives from all corners are coming up with great designs to add some subversive soccer style to your wardrobe.
One such collective is 3nil, who have just come out with their first ever lookbook, hoping to inspire fans who want to wear the beautiful game, beautifully.
https://www.youtube.com/watch?v=XQWQ6HO9szA
“Superstars are far too boring far too often. We care about the people who care about the game. But caring requires thought beyond raw passion.
That’s the heart of the brand. A sizable portion of our support comes from artists, writers, and general creative types, who are both incredibly passionate and knowledgable fans.”' is the official statement from the brand, who are looking to hear the stories of the fans who have supported 3nil in the past and bring them under the 3nil FC banner.
They began last March with a simple, experiment shoot at a snowy Stade Saputo in Montreal. Now they’ve teamed up with Andrew Weber (web designer, Arsenal blogger and sporter of Pirlo-esque facial hair) and Ryu Voelkel (award-winning photographer) in Berlin to create the first 3nil Lookbook.
In addition, they’ve created a short video that follows Andrew and Ryu around Berlin during the day of the shoot, giving context to each of the images which you can watch above.
We’re big fans of the tees that 3nil have been launching lately, and the lookbook avoids high-brow' pretence: if you’d got some smart jeans and a decent pair of shoes, there’s little stopping you replicating something similar.
Full images from the Berlin Lookbook can be found, here: http://www.threenil.com/pages/3nilberlin
