Wigan chairman Dave Whelan has launched a scathing attack on Newcastle United owner Mike Ashley.

Whelan says Ashley, who’s trying to sell the club, deserves the criticism he’s received of late following Kevin Keegan’s resignation and protests by supporters.

Whelan said: “The fans up there eat, breathe and live for one thing, and that is Newcastle United.

“Unless you put your whole heart into it, are a 100% Geordie and are backing them, they will give you some stick. He has got it, and he deserves it.”

Whelan added: “I know Mike Ashley quite well as I was running JJB when he was with Sports Direct, and he is a bit unusual.

“He is a very good retailer, but at managing a football club, no. Especially with him being a Tottenham supporter and then going up to Newcastle, a club that is a different kettle of fish to most in the land.”

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