It’s been a week full of nostalgic moments in the Footy Boots office. On Tuesday, Omar Saleem tip-toed down memory lane as he recalled his top 5 football boot moments of all time, a choice that included Alan Ball’s white boots and Stan Bowles wearing different boots in one game to please two sponsors.
Then on Wednesday, the boss got his wallet out – a true moment of nostalgia for all of us as we hadn’t seen him do anything similar since 1987.
In keeping with the feeling of yesteryear, Footy Boots came across some brilliant vintage football boot ad’s which prove that the boot industry was thriving, just as it is today, over 40 years ago.
Manfield-Hotspur Continental Football Boots

Our earliest ad is this example from 1957 parading the virtues of the Manfield-Hotspur Continental. Designed to replace the ‘traditional’ football boot of the time, the MH Continental was light (or certainly lighter than many of it’s competitors) and was said to improve freedom of movement and flexibility.
Bobby Charlton Popular and Brazilia Football Boots

This one hails from 1964, two boots endorsed by Bobby Charlton who was to have such an impact on the nation’s consciousness two years later. Of particular interest is the Brazilia football boot which boasts an ‘eye catching red moulded multi stud sole’. Even 45 years ago, colour was seen as being important, even if the main part of the boot remained steadfastly black and white.
Slazenger Panther Football Boots

Here’s one from 1968 which could be a forerunner to the Superfly. The Panther, designed by Slazenger, was trumpeted as being the lightest football boot around as well as being robust and hardwearing. Slazenger, of course, no longer feature in the football boot market although the ‘Panther’ name can still be found on Slazenger cricket bats, hockey sticks and other sports equipment and apparel.
Mitre Denis Law football boots

Unlike Slazenger, Mitre football boots are still in production, although up against the big and medium sized brands, they don’t currently make much of an impression. It was certainly different back in 1970 when they had one of the biggest stars of the game endorsing their new boots. Denis Law was first used by Mitre in 1964 however, it was reported at the time that Law wasn’t a great fan of the Mitre product and negotiated a deal whereby he’d promote the product but wear Adidas football boots so long as no-one twigged.
George Best Stylo Matchmaker Football Boots

Moving in to the colour era, our final advertisement comes from 1974 as the late, great George Best gives his backing to the Stylo Matchmaker. Made from luxurious ‘softie’ leather it was said that Best was actively involved in the design of the boot which was big on lightness, flexibility and comfort. On the black and white model, the sole plate was translucent polyurethane which allowed interchangeable studs. Best also wore Puma football boots during his career and recently a signed pair of his vintage football boots were sold for £1500 at auction.
If you have any memories of past football boot adverts, endorsements, or have your own pair of vintage football boots, use the comments section below to let us know about them.


March 19th, 2009 at 9:13 am
Some fantastic stuff here. Just love the Slazenger Panther.
Was a Gola man myself…used to like the material on the training shoe toe caps.
March 19th, 2009 at 3:09 pm
Its great to see some of those old adverts! Personally I think the George Best Stylo boots look class!
March 19th, 2009 at 6:49 pm
i agree matt, those stylo boots are very nice…they should do reissue “retro” boots nowadays!
i mean, they still make copas, and havnt those stayed the exact same since the 70s?
wouldn’t that be sweet to rock those george best boots? im sure they’re pretty much as good as any other boot out now…who needs all that fancy flywire stuff or pred-vamps or cheese block lace covers…
March 19th, 2009 at 8:11 pm
i remember somebody wearing george best boots at a local football match and they were bright red withlace tie ups at the side of the boots
March 19th, 2009 at 10:30 pm
Absolutely brilliant publication guys, love it!
March 20th, 2009 at 2:45 am
i agree with matt, i like the stylo boots, very nice and modern with that white stripe.
March 22nd, 2009 at 9:54 am
Any idea how heavy the “featherweight” slazenger boots actually were? Sad to see all these retro boot brands gone nowadays, i’d loved to try them on.
April 11th, 2009 at 11:12 pm
Hi - I just came across this site. I actually own original pairs of most the the boots featured in those ads - and many more vintage pairs from the early 1900s to the mid-1970s. I recently displayed some of them in the TfL “Art on the Underground” exhibition. Anyway, now that I’ve found this place, maybe I’ll post some photos of boots and explain the history behind them. I’m sure people would be interested in stories like how the old boots were “broken in” or Stanley Matthews relationship with the CWS etc.
April 18th, 2009 at 9:19 pm
There was a book published in 1996 which contained all these ad’s. It’s a cracking read! It’s called “Elegance Borne of Brutality - An Eclectic History of the Football Boot” published by Two Heads
May 15th, 2009 at 11:26 pm
Didn’t most of the Leeds United player wear Stylo boots during the 73/74 season? Does anybody know where to find info about the boots
June 11th, 2009 at 4:38 am
Just wondering If anyone was interested in a pair of 1930’s/1940’s Ron Barassi football boots. They are size 4.5 in excellent condition. Full leather with leather hexagonal stops. The colour is black with gold Ron Barassi cursive logo on the ankle
August 26th, 2009 at 11:06 pm
How much do you want for them?
September 23rd, 2009 at 3:21 pm
we found about 4 pairs of the black ones in the back room of our old shoe shop.At the time I thought about wearing them cos i loved the retro look but dont think they were that great really the studs (on the black) were molded and they looked quite basic. £8.99 on the box but i shoved them on ebay and got over £1000! for them boxed. so if you see a pair grab em!