When it comes to stealing the thunder of official sporting event sponsors, Nike have a history of being one of the best in the biz.
Whether it’s plastering a host city in innovative posters and displays, epic TV ads or viral ad campaigns, even if Nike aren’t paying to sponsor a sporting event, they have a habit of being able to convince people they have.
But this summer, Nike have gone even closer to the bone than ever before by declaring ‘Greatness is not just in one special place’.
Showing scenes from London, Nigeria; London, Ontario and a whole host of other Londons, Nike’s message is that everyone is capable of greatness – it’s just up to us to achieve it.
The campaign is elevated by #makeitcount which has celebrated the achievements of everyday athletes throughout this year and now seeks to ignite conversation around how athletes everywhere find their own greatness. The film will then appear on TV in 25 countries on July 27th.
As “Find Your Greatness’ seeks to inspire everyone in their own personal achievements, Nike+ Running, Nike+ Basketball, Nike+ Training and the Nike+ Fuelband are the tools that enable everyday athletes everywhere to measure their performance and motivate themselves to do more.
The Nike+ digital ecosystem has over 8.5 million members globally, and Nike is creating a series of digital missions through Nike+ to motivate people, including a “Greatness is Ours’ mission that aims to make 12 August the most active recorded day ever through Nike+.
People who engage in the missions will be encouraged to share their activity and achievements through social media and this will then be displayed on the Nike+ Fuelstream – a dynamic online stream of imagery and consumer comments.
They will also be elevated through Nike’s own social channels @nike, @ nikeuk, @niketraining, @nikerunning, @nikebasketball, which will encourage users with @ replies and motivation, and ultimately help stimulate and drive users to achieve their greatness.
Have Nike pushed their luck too far this time?
Let us know in the comments!