Comments on: FROM THE SOLE: TOO DESCREET TO BE ELITE?

By: Erik

Erik — Tue, 21 Jun 2011 19:58:00 +0000

if you looked on most soccer websites, they were labelled WC. for the world cup. adidas did the same w/ world cup colourways (black and yellow) and nike did the same for the euro. w/ the brown/turqouise colour. its like a collection. they just happend to use them only on the elites (and the vapor tier) of each nike silo. now the place where i think nike shot themselves in the foot was when they released a LEATHER vapor during the euro. and then stopped making them. and on a side note its amazing to see such an increase in nike players, bc in the wc you had to try hard to find someone NOT wearing these elite wc colourways, where as in the euro, barely any of the players wore the E8 euro series

By: cuda17

cuda17 — Thu, 26 Aug 2010 21:26:53 +0000

The reason they were all the same bright colours was simple… Adidas own all the advertising rights to the World Cup and banned Nike from advertising in stadiums or on tv during matches, Nike’s reaction, let the players on the pitch do their advertising. They werent promoting the individual boots available they were promoting the whole Nike brand, hence why all their different series are now different colours again.
Simples

By: Nick

Nick — Fri, 20 Aug 2010 20:22:41 +0000

Simple answer is if you want them to look nice why the elites in the first place

By: Hyperion`

Hyperion` — Fri, 06 Aug 2010 19:43:11 +0000

For me Nike are just saturating the market to a ridiculous degree and confusing the average consumer, which is surely to their detriment. Something’s gotta give.

By: SpeckledJim

SpeckledJim — Wed, 04 Aug 2010 19:24:30 +0000

What’s with the Kyle hatred? Have I missed something?

@MisterBroom12

You make a very good point actually. I never really thought about it like that, but perhaps it is a master-stroke from Nike. Seems they’re always a step ahead when it comes to marketing. Adidas really need to learn from them.

By: Ryan Daniel

Ryan Daniel — Sun, 01 Aug 2010 19:00:38 +0000

kyle – Shut up -_-

By: ricardo7

ricardo7 — Sat, 31 Jul 2010 04:57:58 +0000

To be honest I am not too old myself and I don’t look to Ronaldo or Messi for flashy boots I wear whats quality. Nike have made great boots in the recent past and somewhere along the line they lost quality for money and that is why I will always buy out of date cleats just because the are the right boots for me. My current cleats are the original Adipures and the blue Vapor V.

By: Aik

Aik — Fri, 30 Jul 2010 13:10:33 +0000

Those who know and appreciate the technology and benefits will feel its worth the price to buy the elites.
Those who cannot afford the elites will buy the vapors/lasers or the miracle/strike.
its precisely this reason that different pricing tiers exists.
In any case, the bulk of the sale is still going to be in the middle tier, not the elite level.
i think its about making a statement to say that Nike has the most premium boots at a premium pricing.
Its the same reason why do people buy a ferrari/lambo v.s a normal car when both are basically used to transport pple from point A to B.

By: kyle

kyle — Wed, 28 Jul 2010 23:32:28 +0000

IllD! Long time no see man! How’re you keeping?

By: illdthedj

illdthedj — Wed, 28 Jul 2010 23:17:05 +0000

seeing all the elite silver/purple/brite orange boots was kind of annoying. i dont mind the individual boots or the technoiogy they are trying to peddle, but that colorway totally clashed with every single team’s kit. as a graphic designer i found it highly unpleasing aesthetically.

if i was the man making the decision, i would have national team specific colorways. basically boots in the colors of the kits. it wouldn’t be hard at all considering nike ID….

i dunno just my 2cents.