Football boot brand Umbro has extended its kit deal with Championship high flyers West Bromwich Albion until 2011.

West Brom wore Umbro sponsored football shirts during the late seventies and early eighties before renewing its successful partnership with the Cheshire based company at the start of the 2006/7 season. The England football shirt sponsors will now remain will now remain the official supplier of the Baggies’ playing and training kit until 2011.

On signing the deal, WBA’s Sales & Marketing Director, Tim Gardiner, said: “We have enjoyed a great relationship with Umbro over the last couple of years. The opportunity to become the Club’s official kit supplier from next season onwards attracted a lot of interest and we were courted by several brands. But we felt extending our deal with such an established name as Umbro was right for the Club and supporters. The style and quality of Umbro’s training and playing kit has proved extremely popular with both the playing staff and fans.

Umbro currently supplies football shirts to West Brom’s Championship rivals Hull City, as well as Birmingham City, Blackburn Rovers, Everton, Sunderland, West Ham United and Wigan Athletic in the English Premiership.