So, when it comes to launching the Manchester City home shirt for the 2012-2013 season, Umbro are turning to the fans for inspiration.
Launched today with the help of some of Manchester City’s top players, this video stars Joe Hart, David Silva, Vincent Kompany, Samir Nasri and Mario Balotelli all encouraging fans to ‘Show Your City’.
How? Well that’s surprisingly simple.
1. Think of an amazing way to launch one of the new Manchester City kits.
2. Apply with an explanation of your brilliant idea and why you should be selected to launch a kit.
3. You could then win a limited edition City Blue Box containing the new kit. A professional film crew will then come to you and film your personal launch, cementing you in the history of our club.
4. Finally, show the world your idea when Manchester City and Umbro release your film as part of the official launch of our new kit.
All in all, a great way for any City fan to get their mitts on the new kit before it comes out – and become a small part of club history in the process!
To enter, just head on over to http://showyourcity.umbro.com/ and submit your idea – before you know it your idea could become a reality!
If you’re not a City fan, how would your dream kit launch for your club go? Let us know in the comments!
Bonus: Umbro have also supplied us this blooper real from the set of their latest vid – they might not make too many errors on the pitch, but when it comes to talking to a camera Manchester City’s elite athletes are definitely less than graceful!