Puma Partners with Moroccan National Team
The German football boot maker Puma has become the official sponsor of the Moroccan national football team. The deal was signed for an undisclosed amount and in Puma’s words goes “beyond the 2010 World Cup”. Puma’s now sponsors nine African national teams, showing their clear commitment to developing the game and the lucrative African market ahead of the up-coming major footballing tournaments in the continent.
The news further mixes Puma’s brand appeal with the excitement and passion of African football. Puma already sponsor Ivory Coast, Ghana, Cameroon, Egypt, Tunisia, Togo, Angola and Senegal, and the addition of Morocco now places Puma in a particularly strong position as a football boot supplier leading up to the 2008 African Cup of Nations and the 2010 World Cup being held in South Africa.
Morocco’s football tradition runs deep. The Atlas Lions were African champions in 1976 and Morocco was the first African team to qualify directly for the World Cup finals. In recent times, Morocco qualified for the 1994 and 1998 World Cups, whilst Morocco itself was runner up to South Africa in the vote for the host of the 2010 World Cup.
Whilst Puma continue to build up their African connections, here in the UK Puma remains as the official technical partner of the Football League which sees it provide free football boots to the 1,100 apprentice players aged 16-18 on the books of League clubs.
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