NIKE ‘ON THE VERGE’ OF ENGLAND KIT DEAL

Nike are reportedly close to agreeing a big money deal to become the new kit supplier to the England National Football Team, papers are reporting today.

Update: It’s now official – Nike England Kit

umbro georges collection hart rooney bent walker NIKE ON THE VERGE OF ENGLAND KIT DEAL

In a move which would see subsidiary Umbro ousted from the England shirts for the first time since the end of Admiral’s term as technical supplier in 1984, Nike would agree a lucrative deal with the English FA which would have to surpass the current £20m contract with Umbro.

Umbro’s deal is set to run until 2018, however, as Nike wish to sell the historic British brand in the short term, the American sporting superbrand are understandably keen to agree a deal with the English FA whilst they have some sway over Umbro.

Nike are also reportedly keen on capitalising on the feel-good factor surrounding sports in the UK following the Olympic games – which saw rivals adidas kit out Team GB with huge success.

With a new England Home shirt launched in time for the 2012 European Championships, Nike’s first order of business would be to re-vamp the currently-blue England Away Shirt which was revealed in Summer 2011. An educated guess would put the new shirt’s release date (if the deal goes through) at Spring 2013, with a new Home Shirt 6 months after.

nike england shirt NIKE ON THE VERGE OF ENGLAND KIT DEAL

However, when Nike took over the kit supplier deal to the French Football Federation, the Swoosh were keen to make their mark quickly, with a quick-fire release of both the new Home and Away jerseys within a month of each other.

Nike will have their work cut out for them should they take the reigns from Umbro. The Manchester-based brand have produced kits for the England national team since the 1950’s, and have produced a number of exceptional jerseys in that time – the current home and away included.

With Manchester City set to switch to Nike at the end of this season, are Nike a stripping Umbro of their best assets before the sale?

Or would a deal with Nike, who have pushed so much money and publicity into youth soccer in the US, Brazil and Poland actually be a good thing for English football?

Let us know in the comments!

 

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  • jimbobbarrett

    English badge, English (almost) manufacture and should stay that way.

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  • LG

    Being that Nike owns Umbro and are planning to sell the Manchester based company soon. They are taking the two biggest kits that Umbro supply in the process. Good/Ruthless business on Nike’s end…. poor Umbro.

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  • Gareth

    Its criminal what Nike are doing. I thought nike were forced to leave England with Umbro?

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  • kaminari

    yeah, pity umbro…

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  • http://www.facebook.com/people/Timothy-Sou/503634287 Timothy Sou

    i will sure miss the diamond logo on the england shirts……the thing i like about umbro is that the shirts that you buy are exactly the ones that the players wear. there is no replica or authentic versions like nike and adidas

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