Comments on: NEW FOOTBALL BOOTS – WHY ARE WE WAITING?

By: Hizlimax

Hizlimax — Thu, 03 Mar 2011 15:26:52 +0000

I completely agree with this article and there is definetely smt wrong with Adidas’s production and distribution plan. Correct me if I’m wrong but the green/pink adizero I hit the shelves after the adizero II was officially announced. I believe the rate of color releases are already out of control, but at least nike is doing it in a more organized way. For example, the leather adizero II in orange is not available on prodirect but is sold in soccer.com for US customers. Rapid color changes effect buyers and we have to face the fact that our boots will be old fashioned and devalued in 1 or 2 months. Even if we don’t like that pink mercurial and want to stick with the green cactus colorway, the damn thing looks good after a few games on the feet of famous players. I believe in the near future players will pick a favorite color for their boots and play with them until the new boot comes out. For example, Torres should be allowed to play in whites or why should Fabregas play in a different color than white/red maestris which fit perfectly. In attempts to have players switch as a new color comes out like C. Ronaldo, they turn the players into clowns. I believe players should be given a chance to choose a favorite color and play with them from the beginning after all there are nomore colors left to discover that we have not already seen.

By: channo

channo — Wed, 02 Mar 2011 06:44:44 +0000

@Mo: there are many different methods of marketing; this is one of them, sure. but i don’t think that this method will last forever. one or two years puma getting all the hype? who knows? nobody expected the wave ignitus but look where mizuno are getting now.

@kuuku: so true. when i’m already in love with predator XII, it doesn’t mean that i’ll get T90 III just because adidas are taking their time with the release.

of course it’s FRUSTRATING we have to wait all that long for a new goddamn boots to hit the store, but it’s just footy-lovers screaming their hearts out. it was never a threat for big companies.

so yes, it’s our problem. not theirs. do i agree with this article? i agree with all my heart. but could we do something about it? maybe threaten the companies that we’ll buy from other brands? no. we’re stuck in the same ship brother.

for me, what’s more frustrating than waiting for the boots, is waiting for the right colorway!!!
those of you who’ve been through “F**K!!! this new colorway looks way better than the one i’ve ordered!!!” give me a thumb up.

By: Nicoacademia

Nicoacademia — Wed, 02 Mar 2011 03:45:00 +0000

i think the point about the stars wearing the new colourway already is quite pertinent.

unless of course you get a 50% discount on the old ones while they begin wearing the new ones! haha.

anyway – i’ve learnt to just wait 1 year before buying a new boot. 50% off is just too good to resist. I’ve got the CTR360, v1.10 and Mizuno wave ignatius – all for the price of a full fledged adizero. I get to pick and choose which boot I want to use for the match – can’t beat that.

By: bipo

bipo — Tue, 01 Mar 2011 17:02:11 +0000

thanks god something like this never bugs me. i’m a fan of black heritage boots, and i don’t mind if it’s a tiempo or adipure (king is hard to find here), even after 6 months or a year after their release, i could always get a pair. since only a few ppl go after them.

nice article, footy!

By: kuuku

kuuku — Tue, 01 Mar 2011 16:13:01 +0000

Guys, it’s madness to assume the entire boot-buying community are boffins who check sites to know about a boot’s release.
2 weeks or 6 weeks, they’ll still buy the boots when they get released. They are up for pre-order on many places anyway well before release. Seeing them on the feet of the players is to be expected and will whip up the desire to get them if anything. If I see a boot I like, the fact it hasn’t been released yet is hardly a deterrent. A boot is to be used for months if not years so a month’s wait for the pair I want is hardly an issue.

I don’t think this “delay” is a big deal at all. What is more alarming is the rate at which new boots are coming out.

By: Mo

Mo — Tue, 01 Mar 2011 14:41:38 +0000

It’s called marketing. Building a boot up, teasing it, then making people wait for it. Otherwise, like with Puma, many of the boots just slip away and get forgotten about. Trust me Adidas and Nike know what they are doing.

By: Ian

Ian — Tue, 01 Mar 2011 14:38:05 +0000

It bugs the daylights out of me. I follow Footy Boots daily and love seeing the new boot releases, but when I see something I like I want to buy it now. Like you said, when you have to wait 6 weeks before the boot is released, it seems like its an old boot and loses its appeal. So I say launch the boot as soon as possible brands.

By: Tito993

Tito993 — Tue, 01 Mar 2011 14:29:54 +0000

Spot on Footy-Boots.

I could not agree more. I know that when I see a new pair of boots I want them right away, I’ll check out my favorite retailer to find out I have to pre order them and wait for about a month, it just isn’t fair because if I do pre order them by the time the month is up and they’re available a new colorway comes out that is nicer and I just paid €200 for new boots. It just isn’t fair.

While the point made about Puma releasing their items on the same day as they hit shelves has it’s downfalls with respect to confidentiality but what information is kept secret nowadays? If you go on YouTube right now they have images of all of next years kits and the new Superfly III and what not, so confidentiality flaws hit every brand the same, it just doesn’t exist.

Adidas does well in hyping up their products as well as Nike and should lessen the amount of time it takes to get a hands on. 2-3 weeks is more than enough time to have everyone drooling over new products and by hands on time everyone is still hyped up and is up to date with the latest colorways.

In the ends it’s what we all want. To be up to date.

Cheers