Since the reveal of the Leo Messi adidas F50 adiZero nowhere has been safe from the adidas/Messi one-two punch as they’ve launched trailblazing Twitter campaigns, competitions and digital experiences like the Messi Matrix.
Now, it’s Facebook’s turn to get something Messi-centric from the three stripes, as adidas have put together a one-of-a-kind app for fans to get closer than ever to the Argentine superstar.
By joining ‘Team Messi’ on Facebook fans will be able to star alongside the world’s best player in an interactive film personalised to the user through Facebook Connect. The innovative application represents a first for a football player, and makes use of pioneering 3D flash technology and filming techniques.
The film is personalised to you from the opening scene, giving you a tailored experience to mark your entry to ‘Team Messi’ on Facebook; something that’s a first for Facebook Connect.
The experience features three interactive moments, each allowing you to dictate which journey you take through the film with Leo Messi.
These moments mark a further technological milestone – adidas being the first brand in the world to use this 3D flash technology online.
Once fans have lived their ‘Team Messi’ experience they can share a short trailer of their film, containing a piece of the personalised content, with their friends on Facebook.