Since the reveal of the Leo Messi adidas F50 adiZeroĂ‚ nowhere has been safe from the adidas/Messi one-two punch as they’ve launched trailblazing Twitter campaigns, competitions and digital experiences like the Messi Matrix.
Now, it’s Facebook’s turn to get something Messi-centric from the three stripes, as adidas have put together a one-of-a-kind app for fans to get closer than ever to theĂ‚ ArgentineĂ‚ superstar.
By joining Ă˘$Team MessiĂ˘$â„˘ on Facebook fans will be able to star alongside the worldĂ˘$â„˘s best player in an interactive film personalised to the user through Facebook Connect. The innovative application represents a first for a football player, and makes use of pioneering 3D flash technology and filming techniques.
The film is personalised to you from the opening scene, giving you a tailored experience to mark your entry to Ă˘$Team MessiĂ˘$â„˘ on Facebook; something that’s a first for Facebook Connect.
The experience features three interactive moments, each allowing you to dictate which journey you take through the film with Leo Messi.
These moments mark a further technological milestone Ă˘$” adidas being the first brand in the world to use this 3D flash technology online.
Once fans have lived their Ă˘$Team MessiĂ˘$â„˘ experience they can share a short trailer of their film, containing a piece of the personalised content, with their friends on Facebook.